Risk, return, diversification.

According to Skae, et al (2015) diversification is a strategy designed to reduce exposure to risk by combining, in a portfolio, a variety of investments, such as stocks, bonds, and real estate, which are unlikely to all move in the same direction. The goal of diversification is to reduce unsystematic risk in a portfolio. Volatility is limited by the fact that not all asset classes or industries or individual companies move up and down in value at the same time or at the same rate. Diversification reduces both the upside and downside potential RISK and allows for more consistent performance under a wide range of economic conditions.